Not at all Jeff. Back in those days, long before webinars. I sold a series of 12 Baccarat manuals. Each hard bound manual usually contained several related systems or various stages of the same system and usually with ten or 20 played shoes along with complete instructions, about 80 to 100 loose leaf pages. Each manual included a 2 day training seminar either in Vegas or A.C.
Before the release of each manual I did several 2 night sales seminars in major casino cities including a public casino exhibition of the system each night, usually two shoes each night and usually with about 200 spectators. Also included were 1000 shoe computer test results conducted by a separate computer testing agency.
In addition I sent out a release notice to all previous buyers which started at 3400 from my
BJ book sales.
Pricing, at that time, ranged from $1000 to $3000 per Bac. manual. BTW, each of my three
BJ books sold for $445 since there are 100
BJ players for every Bac player in the US. All
BJ sales also began with casino exhibitions.
I offered a full money back guarantee with each manual. The avg. industry return rate is 20% of sales. I had a total of 3 returns lifetime against thousands of manuals sold. Each were fully refunded.
I owe much of my success to the live casino exhibitions. No one else ever did that. My
BJ sales only far outstripped all card counting books put together. To give you an idea, my first Bac Manual did $667,000 in sales in the first two weeks after release. I had learned to do my own publishing by then and owned all of my own publishing equipment.
MANY of my clients bought every single book I wrote, 15 in all. Repeat sales was about 80% of the business. I wrote my last book in 1996.
I'd have to check with my partner Keith Smith but I think my first forum began in 1991 or 2.
As far as system proof goes, I can tell you this much. Buyers don't trust computer results. I'd often do a 100 shoe test. They don't trust those either. What they want is they want to see you play live in a real casino. I'd guess that 95% of my sales was due to live casino exhibitions.
Ha, the card counting forums say I cheated. But think about it. What else can they say? You'll never see one of those guys do a live exhibition. Three of them tried it ONCE only. They lost!
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