In rural American small towns, where we cling to our guns & religion, we have an expression for these types. You know the type - he dresses to the nines in his expensive "cowboy duds"; his beaver stetson, ostrich boots shined up real purty, the biggest store-bought silver buckle he can find, jeans with the creases still in them. The guy who looks like he "knows somethin' 'bout somethin' to people who know nothin' 'bout nothin'". That guy. He looks good, he's a smooth talker & he puts on a mighty good show pretending to be something he's not - but he has absolutely no substance. Out here, we say "He's All Hat & No Cattle".
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