Dos Lunas Tequila celebrates the official launch of the highly anticipated Grand Reserve into the state of California today. The Golden State's consumption of tequila is the highest in the country, making the entrance into California revolutionary for the tequila brand. California is the 13th state Dos Lunas Grand Reserve has entered, with an aim to be available in all 50 states near the conclusion of 2009.
Dos Lunas recently launched Grand Reserve, one of the world's longest aged tequilas. Every limited-edition bottle of the 10-year-matured tequila is housed in Baccarat crystal, hand-numbered and stored safely in ebonized wooden boxes with sterling silver key-lock closure. Aged in very rare Spanish oak sherry casks for ten years, this extreme aging produces a tequila that rivals cognac in sophistication and refinement. Priced at $2,500 in very limited-edition Baccarat Crystal decanters, Dos Lunas Grand Reserve proves to be one of the finest collector's items available. Grand Reserve is now available as a special order through fine retailers across California.
Dos Lunas Tequila CEO Richard C. Poe II says this event is meaningful in a number of ways: "The addition of Dos Lunas to California has surpassed our expectations. It was clear to me that the next step would be to introduce Grand Reserve to the state that has embraced the brand with such support." The official unveiling for Dos Lunas Grand Reserve took place in November of 2007 with a nationwide launch tour. At a unique event, reflective of the world's finest tequila, Baccarat and Dos Lunas Tequila launched Dos Lunas Grand Reserve last evening at a Gala in San Francisco's Union Square.
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